About Growth And Differentiation In The 3PL Market

Questions raised by the Echo Global Logistics–ITS Logistics deal about growth and differentiation in the 3PL market.

Jan 26, 2026

You might have missed it since tariffs keep dominating the headlines, but there was a big acquisition in the third-party logistics industry last week: Echo Global Logistics (“Echo”) announced that it is acquiring ITS Logistics.

Rather than dive into the merits of this particular acquisition, I want to revisit a couple of questions that it raises for me about the third-party logistics (3PL) market.

Digital Twin in Supply Chain Operations

PepsiCo announced an industry-first collaboration with Siemens and NVIDIA to apply AI-enabled digital twin technology across manufacturing and supply chain operations. The initiative is focused on simulating, optimizing, and validating production and logistics decisions before making physical or capital changes. Against this backdrop, this survey explored how supply chain and logistics executives are viewing the strategic importance, readiness, and potential value of AI-enabled digital twins within their own organizations.

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