Above The Fold: Supply Chain Logistics News (March 6, 2026)

The most important supply chain & logistics news, including logistics management, transportation management, third-party logistics, supply chain software.

Mar 06, 2026

One of my first decisions of the day yesterday was whether to go to the hotel gym at 5:00 a.m. Apparently, I was the only one who made that decision -- I had the place to myself for almost the entire workout!

It was a great way to kick off the 13th APL Logistics North American Symposium, where later that afternoon I delivered a keynote presentation titled “Supply Chain Leaders: Making Decisions in an Age of Uncertainty.”

Decision-making -- and decision science more broadly -- is a hot topic right now. In my presentation, I shared insights from academics and other researchers studying how people and organizations make decisions, along with results from a survey we conducted with members of our Indago supply chain research community.

The survey explored how supply chain leaders are navigating this age of uncertainty — with a focus on how decisions are made, what has changed in recent years, and where leaders see the biggest challenges ahead. I’ll share some key takeaways in a future post.

The rest of the symposium was equally insightful, with presentations by Thad Bedard from APL Logistics, Erik Lundh from The Conference Board, a customer case study, and a panel discussion on “Navigating Volatility and Building Resilience” featuring executives from the Port of LA, Union Pacific, and PriceSmart.

Then later in the day, I faced another big decision: Should I have a donut? And if so, which one?

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Moving on, here’s the supply chain and logistics news that caught my attention this week:

Digital Twins in Supply Chain Operations

PepsiCo announced an industry-first collaboration with Siemens and NVIDIA to apply AI-enabled digital twin technology across manufacturing and supply chain operations. The initiative is focused on simulating, optimizing, and validating production and logistics decisions before making physical or capital changes. Against this backdrop, this survey explored how supply chain and logistics executives are viewing the strategic importance, readiness, and potential value of AI-enabled digital twins within their own organizations.

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