Are We Measuring The Right Things In Supply Chain?

Indago research shows supply chain leaders still rely on traditional KPIs like OTIF and inventory turns, while forward-looking metrics remain limited in today’s volatile environment.

Feb 19, 2026

Are we measuring what truly drives performance in supply chain management?

Last September, we asked members of our Indago supply chain research community — all supply chain and logistics executives from manufacturing, retail, and distribution companies — to weigh in on which metrics matter most, how frequently they review them, and where the biggest blind spots remain.

“On-Time In-Full (OTIF)” remains the clear leader among supply chain performance metrics, cited by 54% of respondents, followed closely by “On-Time Delivery” (46%) and “Days of Inventory on Hand” (46%). Together, these results reinforce the long-standing focus on…

Digital Twins in Supply Chain Operations

PepsiCo announced an industry-first collaboration with Siemens and NVIDIA to apply AI-enabled digital twin technology across manufacturing and supply chain operations. The initiative is focused on simulating, optimizing, and validating production and logistics decisions before making physical or capital changes. Against this backdrop, this survey explored how supply chain and logistics executives are viewing the strategic importance, readiness, and potential value of AI-enabled digital twins within their own organizations.

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