Digital Twins: Walmart, PepsiCo, And The Gap Between Value And Adoption

New Indago research explores how supply chain leaders view AI-enabled digital twins, why adoption remains limited, and what lessons companies can learn from Walmart and PepsiCo.

Aug 05, 2026

Are you still skeptical about the business value of digital twins?

This past January, I highlighted how PepsiCo had entered into a multi-year collaboration with Siemens and NVIDIA to transform plant and supply chain operations through advanced digital twin technology and AI (see “PepsiCo Demonstrates How Digital Twins Deliver Quantifiable Benefits” for more details.)

This news prompted us to survey our Indago members — supply chain and logistics executives from manufacturing, retail, and distribution companies — about the strategic importance, readiness, and potential value of AI-enabled digital twins within their organizations.

Among respondents, adoption of digital twins for facility planning and operational simulation…

Would You Put Your Freight on a Driverless Truck?

Driverless trucks have been “coming soon” for more than a decade. But recent developments suggest the industry may finally be approaching a new phase. This month, for example, PepsiCo disclosed that it is operating 35 driverless trucks on public roads in Arizona as part of its live supply chain operations.

Back in August 2022, we asked Indago members about testing driverless trucks. At the time, most respondents were not testing the technology. It’s now four years later. Has shipper sentiment changed? Are companies more willing to test or use driverless truck capacity, and what barriers remain to broader adoption?

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