For Logistics Service Providers, Execution Is No Longer Enough

For logistics service providers, execution is no longer enough. New research reveals why customers increasingly value visibility, integration, insight, and strategic guidance.

Jun 24, 2026

Editor’s Note: The following is an excerpt from the recently published research report, “The New Strategic Logistics Service Provider: What Winning Freight Forwarding and Customs Brokerage Leaders Are Doing Differently.” Conducted by Adelante SCM and commissioned by Magaya, the research examines how freight forwarders and customs brokers are responding to rising uncertainty, evolving customer expectations, and the growing role of technology and AI in daily operations. To access the complete findings, download the full report.

Are freight forwarders and customs brokers moving fast enough — and in the right direction?

That is the central question explored in the research, which combines survey responses from 125 freight forwarders and customs brokers with executive interviews conducted at the Magaya Momentum conference.

Together, the findings point to an industry at an inflection point where technology, customer expectations, workforce transformation, and strategic agility are converging to redefine what leadership will look like over the next three to five years.

What Should Supply Chain Leaders Stop Doing?

Supply chain leaders spend a lot of time discussing what they should start doing to improve performance. New technologies, new strategies, new processes, new initiatives. But sometimes the bigger opportunity comes from identifying what they should stop doing.

This survey explored the practices that create the biggest obstacles to supply chain success, the activities that consume the most unnecessary time and effort, and the areas where organizations should focus their improvement efforts over the next few years.

Download the Report

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