The Constant Five: What 27 Years Of Supply Chain Research Has Taught Me

After 27 years of supply chain and logistics research, Adrian Gonzalez shares five recommendations that have stood the test of time despite constant technology change.

Sep 03, 2026

I’ve written many supply chain and logistics research reports in my 27 years as an industry analyst. These reports have covered a wide range of topics, including transportation management systems, supply chain operating networks, third-party logistics, and global trade management. I’ve also read a lot of reports from other industry analysts and consulting firms.

There is a set of learnings and recommendations, typically found at the end of these reports, that have remained constant over the years. Here are the five most common:

The First Half of 2026: What’s Changed, What’s Worked, and What’s Next

The first half of 2026 has been anything but predictable. Tariffs, geopolitical tensions, AI advancements, changing transportation market conditions, and other developments have created new challenges — and new opportunities — for supply chain organizations. As we reach the midpoint of the year, we’d like to understand what has had the greatest impact on your organization, what has surprised you, where you’ve made the most progress, and what priorities will shape the months ahead.

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